Discover Laura Ashley Gowns

Laura Ashley Gowns

Our Laura Ashley gown collection offers a range of exquisite designs, from romantic ballgowns for black-tie events to elegant evening dresses and plush dressing gowns for home comfort. Each piece reflects the brand’s heritage of quality craftsmanship and timeless British style.

Fresh Arrivals in Gowns

New Laura Ashley Gown Styles to Explore

Vintage 1980s Laura Ashley Black Velvet Sweetheart Neckline Ballgown – Size UK 12

This pre-owned vintage ballgown from the 1980s features sumptuous black velvet fabric with a sweetheart neckline, offering a dramatic and romantic silhouette perfect for winter galas or formal evenings. The full skirt and fitted bodice create a classic princess shape, ideal for making a statement at special occasions with its timeless elegance.

Elegant Black Velvet Evening Dress with Long Sleeves – Size Large

Pre-owned and timeless, this black velvet evening dress from Laura Ashley boasts long sleeves and a graceful cut, suitable for cooler weather events or sophisticated dinners. The velvet material ensures warmth and luxury, while the design maintains a classic elegance that transcends trends, providing comfort and style.

90s Romantic Floral Prairie Dress in Cerise – Size 14, Ball Gown Style

This pre-owned 1990s prairie dress in vibrant cerise features a romantic floral print and a ball gown silhouette, reminiscent of Laura Ashley’s heritage designs. Perfect for garden parties or vintage-themed events, it combines nostalgia with practical wearability, offering a unique style statement that stands out.

Blue Vintage 80s Puff Sleeve Cotton Ball Gown – Size 14

From the 1980s, this pre-owned blue cotton ball gown features charming puff sleeves and a voluminous skirt, capturing the playful elegance of Laura Ashley’s vintage collection. The lightweight cotton fabric makes it suitable for spring or summer events, providing comfort without compromising on style or charm.

Green Josette Dressing Gown – Comfortable Loungewear with Classic Style

This green Josette dressing gown offers cosy comfort for home relaxation, crafted from soft fabric with a relaxed fit. Ideal for leisurely mornings or evenings, it embodies Laura Ashley’s warm aesthetic, providing both practicality and elegance in loungewear for everyday luxury.

Emerald Green Josette Dressing Gown – Luxurious Lounging in Rich Colour

The emerald green Josette dressing gown brings a touch of luxury to home wear, with its rich colour and comfortable design. Perfect for unwinding, it features a tie waist and deep pockets, combining functionality with the brand’s signature style for cosy, elegant lounging.

Featured Gown of the Moment

Navy and Pink Josette Dressing Gown – A Blend of Elegance and Comfort

This Navy/Pink Josette Dressing Gown from Laura Ashley combines practical loungewear with stylish design, featuring a harmonious colour palette and soft fabric for ultimate relaxation. Priced at £59, it offers accessible luxury for home use, with a tie waist and deep pockets adding functionality to its elegant appeal, making it a versatile choice for daily comfort.

Loved by Customers

Popular Laura Ashley Gown Choices

Explore our bestselling gowns, curated based on customer preferences for style, comfort, and versatility. From sumptuous velvet evening wear to delicate lace overlays, these selections cater to a range of tastes and occasions, offering trusted choices for timeless elegance.

Midnight Blue Velvet Ballgown – Timeless Elegance for Galas and Special Events

Crafted from sumptuous midnight blue velvet, this ballgown exudes timeless elegance with its sweetheart neckline and full skirt. Perfect for galas and special occasions in London or Edinburgh, it offers a regal presence and luxurious feel, making it a standout choice for formal wear that commands attention.

Blush Pink Tulle Evening Dress – Romantic Silhouette for Weddings and Events

Featuring delicate blush pink tulle layers, this evening dress offers a romantic silhouette with a fitted bodice and flowing skirt. Ideal for weddings or sophisticated evening events, it combines softness and grace, creating a fairy-tale look that enchants with its ethereal beauty and versatility.

Sage Green Satin Dressing Gown – Luxurious Comfort with Lace Trim

Indulge in luxury with this sage green satin dressing gown, adorned with subtle lace trim and a sash tie. Providing cosy comfort and classic style for lounging at home, it’s perfect for quiet evenings or lazy weekends, blending opulence with everyday wear for a touch of indulgence.

Cream Lace Overlay Gown – Vintage Charm for Formal Dinners and Garden Parties

Showcasing intricate cream lace overlay on a soft lining, this gown delivers vintage charm with long sleeves and a modest neckline. Suitable for formal dinners or garden parties, it offers elegance and coverage, appealing to those who appreciate classic design and refined aesthetics.

Burgundy Pleated Chiffon Gown – Graceful Movement for Autumn Celebrations

This burgundy chiffon gown features elegant pleating and an A-line cut, offering graceful movement and a rich colour. Perfect for autumn celebrations or theatre outings, it combines vibrancy with comfort, ensuring you stand out in style with its dynamic flow and warm hue.

Floral Print Maxi Dressing Gown – Heritage Style for Relaxed Mornings and Evenings

Embodying the brand’s heritage, this dressing gown boasts a vibrant floral print on lightweight cotton, with a button-front design and deep pockets. Ideal for relaxed mornings or evenings, it’s a versatile piece that brings joy to daily routines with its cheerful pattern and practical features.

When to Wear Laura Ashley Gowns

Laura Ashley gowns cater to various lifestyles and events, from formal celebrations and romantic evenings to cosy home lounging and vintage gatherings. Consider how each gown’s design aligns with your needs for elegance, comfort, and style to make the most of your purchase.

Wedding and Evening Events

For weddings, galas, or black-tie events, choose gowns with luxurious fabrics and dramatic silhouettes to make a sophisticated statement. These pieces ensure you feel special and elegant, enhancing the occasion with timeless British charm.

Home Lounging and Relaxation

Opt for dressing gowns in soft materials like satin or cotton for comfortable lounging at home. They provide warmth and style during leisure time, offering a touch of luxury to everyday routines and relaxation moments.

Garden Parties and Outdoor Occasions

Select lightweight, floral-printed gowns for garden parties or daytime events. They ensure you stay cool while embodying romantic British charm, perfect for outdoor socialising in pleasant weather.

Vintage-Themed Gatherings

Embrace nostalgia with vintage-style gowns featuring iconic Laura Ashley prints. Ideal for themed parties or collectors seeking authentic retro fashion, they celebrate the brand’s heritage and distinctive design.

Seasonal Wardrobe Updates

Update your wardrobe seasonally with gowns suited for winter velvets or summer cottons. Adapt to weather and trends while maintaining elegance, ensuring your style remains fresh and appropriate throughout the year.

Formal Dinners and Socialising

For formal dinners or social events, choose gowns with modest designs and quality fabrics. They ensure comfort and poise throughout the evening, allowing you to focus on the occasion with confidence.

Choosing the Right Gown

Key Factors for Selecting Your Laura Ashley Gown

Fabric and Texture Selection

Fabric choice defines the gown’s character, from sumptuous velvet for winter elegance to lightweight cotton for summer comfort. Consider texture’s role in visual appeal and tactile experience, ensuring it matches the event’s formality and your personal style preferences.

Silhouette and Style Variations

Different silhouettes, such as ballgown skirts or fitted bodices, complement various body types and suit different event styles. From formal galas to relaxed lounging, the right cut enhances confidence and aligns with the occasion’s tone and your comfort needs.

Occasion and Versatility

Match gown types to specific occasions, considering factors like embellishments, length, and comfort. Whether for weddings, evening events, or home relaxation, selecting the right gown ensures practicality and style, enhancing your overall experience and appearance.

Gown Categories and Styles

Explore Different Types of Laura Ashley Gowns

Formal Evening and Ballgowns

Designed for black-tie events, weddings, and galas, these gowns feature luxurious fabrics like velvet and tulle, with dramatic silhouettes that make a lasting impression. Perfect for those seeking glamour and sophistication, they elevate formal occasions with timeless elegance.

Comfortable Dressing Gowns

Crafted for home comfort, our dressing gowns use soft materials such as satin and cotton, with practical details like pockets and tie waists. Ideal for lounging, they combine relaxation with the brand’s elegant touch, offering cosy luxury for everyday wear.

Vintage and Heritage Designs

Celebrating Laura Ashley’s iconic prints and retro styles, these gowns often feature floral patterns and classic cuts, appealing to lovers of nostalgia and timeless fashion. Suitable for various occasions, they bring a touch of heritage charm to modern wardrobes.

Customer Experiences

Hear What Our Gown Shoppers Say

Charlotte B.

I purchased a vintage Laura Ashley ballgown for my daughter’s wedding, and it was absolutely stunning. The velvet fabric felt luxurious, and the sweetheart neckline was flattering. Everyone complimented the elegant design, making it a memorable choice for the occasion and boosting my confidence.

Oliver T.

The dressing gown I bought is incredibly soft and cosy, perfect for winter evenings. The emerald green colour is vibrant, and the satin material adds a touch of luxury. It’s become my go-to for relaxing at home, combining comfort with style and making me feel pampered.

Sophie M.

I was impressed by the quality of the lace overlay gown. It’s delicate yet durable, and the cream colour is versatile for both garden parties and formal dinners. The vintage charm is authentic, and it fits true to size, enhancing my wardrobe with its timeless appeal.

James L.

Bought a floral prairie dress for a themed event, and it was a hit. The print is beautiful, reminiscent of classic Laura Ashley designs. The fabric is lightweight and comfortable, ideal for summer wear, and it arrived in excellent condition, exceeding my expectations.

Gown Shopping Guidance

Questions to Ask When Buying a Laura Ashley Gown

Understanding fabric care, sizing, and styling options can help you make an informed choice. Here are answers to common queries about our gown collection, ensuring you select a piece that suits your needs and lasts for years.

How do I determine the right size for a Laura Ashley gown, especially for vintage pieces?

To determine the right size, check the measurements against our size charts, noting that vintage gowns may fit differently. Consider your body shape and the gown’s silhouette, and if in doubt, opt for a size that allows for minor alterations for a perfect fit.

What are the best ways to care for delicate fabrics like velvet or lace in Laura Ashley gowns?

For delicate fabrics like velvet, professional dry cleaning is recommended to preserve texture and colour. Lace gowns should be hand-washed gently or dry cleaned, avoiding harsh detergents. Always follow care labels and store gowns properly to maintain their quality.

Can Laura Ashley gowns be styled for both formal and casual events effectively?

Yes, many Laura Ashley gowns are versatile. Style them with accessories like shawls or jewellery for formal events, or wear simpler designs like dressing gowns casually at home. The key is to adapt the gown’s elements to the occasion’s formality.

What materials are commonly used in Laura Ashley gowns, and what are their benefits?

Common materials include velvet for warmth and luxury, tulle for ethereal lightness, cotton for breathable comfort, satin for smooth elegance, and lace for vintage charm. Each fabric offers unique benefits, so choose based on season, event, and personal preference.

How do I choose between a ballgown and a sheath dress for my specific event?

Choose a ballgown for formal events requiring drama and grandeur, with its full skirt and fitted bodice. A sheath dress suits more relaxed or modern settings with its streamlined silhouette. Consider the event’s dress code and your comfort level in each style.

Are there Laura Ashley gowns suitable for different body types, and how?

Laura Ashley gowns cater to various body types with diverse designs. A-line and ballgown styles flatter pear shapes, while fitted bodices suit hourglass figures. empire waists are forgiving for apple shapes, and tailored sheaths work well for rectangular frames.

More Inspiration Ahead

Continue Exploring Laura Ashley Style

Delve deeper into the world of Laura Ashley with related content on styling tips, fabric care, and seasonal trends to enhance your gown collection and make informed fashion choices that reflect your personal style and the brand's heritage.