Laura Ashley Elderwood Natural Wallpaper

Transforming Spaces with Timeless Botanical Elegance

When I first laid eyes on Laura Ashley’s Elderwood Natural Wallpaper, I knew immediately that it would transform my living room from a plain, characterless space into something truly special. There’s something magical about the way this wallpaper captures the essence of a serene woodland, bringing the outside in with its delicate botanical patterns. After spending countless hours researching, purchasing, and installing this wallpaper in my own home (and helping three friends do the same), I’m excited to share everything I’ve learned about what I consider to be one of the most versatile and timeless wallpaper designs on the market today.

Let me take you on a journey through the world of Laura Ashley Elderwood Natural Wallpaper – from where to find it and how much it costs, to installation tips and styling ideas that will help you make the most of this beautiful design.

The Hunt: Where to Find Laura Ashley Elderwood Natural Wallpaper in 2025

One of the first questions I’m often asked is whether Laura Ashley Elderwood Natural Wallpaper is still available. The good news is yes, it is! Despite some changes in Laura Ashley’s business model over recent years, this classic design has remained a staple in their collection – a testament to its enduring popularity.

I’ve found several reliable sources for purchasing this wallpaper:

Laura Ashley’s official website remains the most dependable place to purchase their wallpaper. The benefit of buying directly from the source is that you’re guaranteed authenticity and often have access to the full range of colorways. Plus, they frequently offer free shipping on orders over a certain amount.

Several major home improvement retailers carry Laura Ashley wallpapers, including their Elderwood Natural design. In my experience, stores like Home Depot, Lowe’s, and specialty wallpaper shops often stock this pattern, though availability can vary by location. The advantage of shopping in-store is that you can see the wallpaper in person before committing.

Online retailers like Wayfair, Amazon, and specialty wallpaper websites also stock Laura Ashley wallpapers. I’ve ordered from Wallpaper Direct in the past and had a positive experience – their customer service was particularly helpful when I needed advice on calculating quantities.

If you’re looking for a potential bargain, don’t overlook secondhand marketplaces. I’ve seen unused rolls of Elderwood Natural appear on eBay and Facebook Marketplace from time to time, often at reduced prices. Just be sure to check the production lot number if you’re buying multiple rolls from different sources, as there can be slight variations between batches.

Understanding the Investment: Pricing and Value

Laura Ashley Elderwood Natural Wallpaper falls into what I consider the mid-to-premium price range for wallpapers. As of my last purchase in early 2025, a standard roll costs between $75-95, depending on where you buy it and whether there are any promotions running.

Is it worth the investment? In my opinion, absolutely. After comparing it with similar botanical designs from other brands, I found that the quality, color saturation, and pattern detail of the Elderwood Natural is exceptional. The paper has a substantial weight to it that speaks to its durability, and the natural finish has a subtle texture that adds dimension to your walls.

I’ve found that sales typically happen seasonally, with the best discounts appearing during major holiday weekends and end-of-season clearances. I managed to save about 20% by purchasing during a spring home decoration sale. Signing up for newsletters from retailers can alert you to upcoming promotions – that’s how I learned about a flash sale that saved me nearly $100 on my total order.

Remember that while the initial cost might seem high compared to budget wallpapers, the longevity and timeless design make it a smart investment. I’ve had mine up for two years now, and it looks as fresh as the day it was installed.

The Specifics: Dimensions, Pattern, and Technical Details

Each roll of Laura Ashley Elderwood Natural Wallpaper measures 20.5 inches (52 cm) wide and 33 feet (10.05 meters) long, covering approximately 56.4 square feet. Understanding these dimensions is crucial for calculating how many rolls you’ll need.

The pattern repeat is 25.2 inches (64 cm), which is considered a large repeat. This means you’ll need to account for more waste when matching the pattern across seams. When I wallpapered my dining room (which has 8-foot ceilings and measures 12 by 14 feet), I needed 8 rolls to ensure proper pattern matching and to account for doorways and windows.

The Elderwood pattern itself is what makes this wallpaper so special. It features delicate, detailed illustrations of woodland flora, including ferns, small wildflowers, and graceful branches. The pattern has enough detail to be interesting but isn’t so busy that it overwhelms a space. The scale is perfect – large enough to make an impact from across the room, but with enough intricate detail to reward closer inspection.

What I particularly love about the Natural colorway is its versatility. The background is a soft, warm cream with gentle texture that mimics handmade paper. The botanical elements are rendered in muted greens, subtle browns, and hints of barely-there blush, creating a palette that’s simultaneously neutral and interesting.

Installation Insights: What You Need to Know

Laura Ashley Elderwood Natural is a paste-the-wall wallpaper, which in my experience makes it significantly easier to install than traditional wallpapers that require pasting the paper itself. This was a huge relief when I decided to hang it myself.

The process works like this: you apply paste directly to the wall using a roller, then position the dry paper against the pasted surface. This method has several advantages – the paper is easier to handle since it’s not wet and floppy, there’s no need for a pasting table, and you can work at a more relaxed pace since you’re only pasting one section of wall at a time.

When I installed mine, I found that the paper has good “slip” when first positioned, allowing you to adjust it slightly to perfect the pattern match, but it then grips well as the paste begins to set. The seams were virtually invisible once dry.

Tools you’ll need for installation include:

• Wallpaper paste specifically for paste-the-wall papers
• A paste roller and tray
• A smoothing brush or plastic smoother
• A sharp utility knife
• A steel rule for cutting
• A plumb line or laser level to ensure your first drop is perfectly vertical
• A sponge and clean water for wiping away any paste that gets on the surface

One tip I wish I’d known before starting: acclimate your wallpaper to the room for at least 24 hours before hanging. I found that having the paper at the same temperature and humidity as the room made it behave much more predictably during installation.

While DIY installation is definitely doable (I managed it with only YouTube tutorials as guidance), hiring a professional can be worth considering if you’re wallpapering a particularly challenging space or if you’re anxious about working with a premium product. My professional installer charged $350 for my living room, which has standard 8-foot ceilings and required 6 rolls.

Styling with Elderwood Natural: Room by Room Ideas

One of the greatest strengths of the Elderwood Natural wallpaper is its adaptability to different rooms and styles. Here’s how I’ve seen it used to stunning effect:

In Living Rooms

In my own living room, I used Elderwood Natural on a single feature wall behind my sofa, pairing it with walls painted in Farrow & Ball’s “Skimming Stone” – a warm neutral that perfectly complements the wallpaper’s cream background. The effect is sophisticated but welcoming.

The wallpaper works beautifully with both traditional and modern furniture. I have a mix of contemporary linen upholstery and more classic wooden pieces, and the Elderwood pattern bridges these styles effortlessly. For accessories, I’ve found that ceramics in earthy tones, brass lamps, and natural wood elements enhance the organic feel of the pattern.

In Bedrooms

A friend used Elderwood Natural in her master bedroom, covering all four walls for a cocooning effect. The pattern is detailed enough to be interesting but subtle enough not to interfere with rest. She paired it with simple white bedding, allowing the wallpaper to be the star, and added texture through a chunky knit throw and velvet cushions in sage green.

Another approach I’ve seen work well is using the wallpaper behind the bed as a natural headboard alternative, then painting the remaining walls in one of the subtle greens picked out from the pattern.

In Dining Rooms

The natural elegance of Elderwood makes it perfect for dining spaces. My sister wallpapered her dining room ceiling with it – an unexpected application that draws the eye upward and makes her small dining space feel special. She kept the walls a clean white and let the ceiling be the conversation piece.

The pattern’s botanical theme naturally complements dining spaces, connecting the room with the organic origins of food. I’ve noticed it looks particularly beautiful in candlelight, with the soft illumination highlighting the subtle metallic accents in the design.

In Bathrooms and Powder Rooms

While Laura Ashley Elderwood Natural isn’t specifically designed for high-moisture areas, I’ve successfully used it in my powder room, which doesn’t have a shower or bath. The botanical pattern works wonderfully in this space, creating a garden-like retreat.

If you’re considering it for a full bathroom, I’d recommend applying a clear, water-resistant sealer over the wallpaper for protection. A friend took this approach in her master bath, carefully sealing the wallpaper with three coats of water-based polyurethane, and two years later it’s still looking perfect despite the occasional steam from the shower.

Beyond the Walls: Coordinating Your Space

One of the strengths of Laura Ashley as a brand is their coordinated approach to home décor. There are several fabric options that complement the Elderwood Natural wallpaper, including:

• The Elderwood pattern itself is available as a fabric, perfect for cushions or even curtains if you want a bold, coordinated look.
• For a more subtle approach, Laura Ashley offers several plain fabrics in colorways that match the wallpaper perfectly – I used their “Natural Linen” for curtains in my living room, which picks up the background color of the wallpaper.
• Their “Wheatfield” fabric has a similar natural palette with a different pattern scale, making it a perfect coordinating choice rather than a direct match.

For paint colors, I’ve found that the following work particularly well with Elderwood Natural:

• Soft, warm whites like Benjamin Moore’s “Swiss Coffee” or Farrow & Ball’s “Wimborne White”
• Gentle greens such as Sherwin Williams “Softened Green” or Farrow & Ball’s “Vert de Terre”
• Warm neutrals like Benjamin Moore’s “Manchester Tan” or Dulux’s “Egyptian Cotton”

For furniture, the wallpaper’s natural theme makes it a natural partner for wood tones – both light Scandinavian finishes and deeper walnut or mahogany work well. I’ve paired mine with a mix of oak pieces and some darker walnut accents.

Practical Matters: Durability and Maintenance

After living with Elderwood Natural in my home for over two years, I can attest to its durability. The paper has a high-quality finish that has stood up well to daily life in a busy household with a dog and occasional visits from my young nieces and nephews.

For cleaning, I’ve found that a very light dusting with a microfiber cloth is usually all that’s needed. For the occasional mark, a slightly damp cloth (not wet) can be gently passed over the surface. The key is to avoid rubbing, which could potentially damage the finish.

One thing to be aware of is direct sunlight – like all wallpapers, prolonged exposure can cause some fading over time. In my south-facing living room, I’ve installed sheer curtains that filter the strongest midday sun while still allowing plenty of light into the space.

The Environmental Aspect: Eco-Credentials

For those concerned about environmental impact, I was pleased to discover that Laura Ashley has made strides in this area. The Elderwood Natural wallpaper is printed using water-based inks on paper sourced from managed forests, and the packaging has been revised to reduce plastic use.

While not the most eco-friendly option on the market (some newer brands offer fully recycled or biodegradable wallpapers), it does represent a good middle ground between traditional manufacturing and more sustainable practices.

I was particularly impressed to learn that their manufacturing facility in the UK has significantly reduced water usage and energy consumption in recent years. For me, this represented a reasonable compromise between achieving the specific aesthetic I wanted and my desire to make more environmentally conscious choices.

Calculating Quantities: How Much Do You Need?

Working out how many rolls to order was initially intimidating, but I’ve developed a reliable method:

1. Measure the height and width of each wall to be covered
2. Multiply to get the square footage
3. Subtract windows and doors (measure these too)
4. Add 15% for pattern matching and mistakes
5. Divide by the square footage per roll (56.4 sq ft)
6. Round up to the nearest whole roll

For example, my living room feature wall measures 8 feet high by 15 feet wide, totaling 120 square feet. There’s a window that takes up about 15 square feet, leaving 105 square feet to cover. Adding 15% for pattern matching brought me to about 121 square feet. Dividing by 56.4 and rounding up meant I needed 3 rolls.

I strongly recommend ordering all rolls at once, with perhaps one extra for future repairs. Each production batch can have slight color variations, so ensuring all your paper comes from the same lot is important for a consistent look.

The Verdict: Is Elderwood Natural Right for Your Home?

After living with this wallpaper and seeing it installed in various homes, I believe it’s one of the most versatile designs available. Its strength lies in its ability to add character without dominating a space – it can be the star of the room or a sophisticated supporting player, depending on how you use it.

The natural colorway is particularly adaptable, working equally well in traditional country homes and contemporary urban apartments. I’ve seen it successfully paired with minimalist Scandinavian furniture, classic English antiques, and even more eclectic bohemian styles.

Who might not love it? If you prefer bold, graphic patterns or vibrant colors, the subtle naturalism of Elderwood might feel too restrained. Similarly, if you’re seeking an ultra-modern, geometric look, the traditional botanical illustration style might not align with your vision.

From a practical perspective, I’ve found that this wallpaper offers excellent value – the initial investment is offset by its timeless design (unlikely to date quickly) and good durability. When friends ask if I’d choose it again, my answer is an unequivocal yes.

Final Thoughts: Creating a Home That Tells Your Story

What I’ve come to appreciate most about Laura Ashley Elderwood Natural Wallpaper is how it creates a backdrop for living that feels both special and comfortable. There’s a reason botanical patterns have endured in interior design for centuries – they connect us to the natural world, bringing a sense of life and gentle movement to our homes.

Each morning when I come downstairs and see the soft light playing across those delicate ferns and branches, I feel a small moment of joy. The pattern has enough detail that I still notice new elements, even after living with it for years. It’s like having a piece of a serene woodland glade inside my home – calming, beautiful, and endlessly engaging.

If you’re considering taking the plunge with this wallpaper, I hope my experiences help guide your decision. Whether you use it boldly throughout a room or more judiciously as a feature, Laura Ashley’s Elderwood Natural has a remarkable ability to transform a space from ordinary to extraordinary – not with shouty drama, but with the quiet confidence of truly excellent design.

In a world where interior trends come and go with dizzying speed, there’s something deeply satisfying about choosing a design with staying power – one that feels as relevant and beautiful today as it will a decade from now. For me, that’s the true value of bringing Elderwood Natural into my home.