At Laura Ashley, we respect the privacy of our users and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information from you when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”).
Please take a moment to read this Privacy Policy carefully. If you have any questions or concerns regarding our use of your personal information, please contact us using the information provided at the bottom of this policy.
What Information Do We Collect?
Information You Provide to Us
We collect information you provide directly to us when you use our Services. This includes:
- Account information: We collect information when you create an account, make purchases, register for promotions or newsletters, participate in surveys, submit content or communicate with us. This may include name, email address, phone number, billing and shipping addresses, payment card information, user name and password.
- Transaction information: We collect information related to your transactions with us and through our Services, including purchase details, order history, requests made, and products viewed or added to your shopping bag or wish list.
- Communications: When you contact us directly, including via phone, email, chat bot or social media, we collect information in the content of your communication and our response.
- User generated content: We collect any information you submit when you post on our message boards, participate in promotion activities, provide product reviews and feedback or use other community features.
- Employment applications: We collect information when you apply for a job with us, including resumes, cover letters, employment history, educational background and other information related to assessing your qualifications.
Information We Collect Automatically
We also automatically collect certain types of information when you access or use our Services:
- Usage information: We collect information about your interactions with our Services, including pages or content you view, websites you navigate from/to, search terms you enter, items you add or remove from your shopping bag or wish list, and how you interact with various features.
- Device information: We collect identifying information from the device you use to access our Services, including IP address, browser type, operating system, device type, settings, unique device identifiers and crash data. We also may use device sensors to collect geolocation data.
- Cookies and similar technologies: We utilize cookies, web beacons, tracking pixels and other technologies to collect information about your usage of our Services. This includes information about the device you use and your activities, such as pages or content you view, items you purchase, advertising interactions, pop ups and surveys you complete.
- Third party analytics: We use automated devices and applications provided by third parties to evaluate usage of our Services. We also may use other analytic means to evaluate our Services.
Information from Other Sources
We may obtain additional information about you from other sources and combine or link it with information we have about you. This helps us improve the Services, customize content and advertising, and better understand user needs and trends. This may include:
- Information from third party social media platforms if you connect your account or engage with our pages.
- Marketing and demographic data we purchase from third party data brokers.
- Publicly available information from government records or other sources.
How Do We Use this Information?
We use the information we collect for a variety of business purposes such as:
- Provide, maintain, improve, and develop relevant features and content for our Services.
- Enable you to access, use, or purchase our products and Services.
- Process, complete and fulfill your purchases and orders.
- Communicate with you about your account, purchases, subscriptions, comments, product reviews, inquiries or customer service issues.
- Send information you agreed to receive about topics we think will interest you, including product updates, events, promotions and special offers.
- Personalize content and experiences, target offers and ads and do other customization.
- Detect, investigate and prevent activities that may violate our policies or be illegal.
- Perform statistical, demographic and marketing analyses to improve our Services and develop new products and services.
- Comply with legal obligations, as part of regulatory requirements, or in connection with a legal process.
- For any other purpose disclosed at the time you provide information or with your consent.
When Do We Disclose Your Information?
We will not disclose your personal information except in the following circumstances:
- With your consent: We may disclose your personal information with your permission. For example, we may post your comments or reviews you share with our consent.
- Authorized third party service providers: We disclose information to third parties we authorize to process information on our behalf for business purposes, such as payment processors, shipping companies, fulfillment services, consultants and other vendors and service providers.
- Affiliates: Information may be shared among Company affiliates for business purposes.
- Business transfers: As we develop our business, we may sell or purchase assets, subsidiaries or business units. Customer information is generally one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.
- Legal requirements and protection of Company rights: We may access, preserve, transfer and disclose information to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights and responsibilities or defend against legal claims. We may also share information if we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, safety of person or property, violations of our policies, or as evidence in litigation.
- Public information: We may access, transfer and disclose non-personal information, such public comments, posts and other interactions you engage in through our Services.
How Do We Protect Your Information?
We maintain physical, technical and administrative safeguards to help protect the security and confidentiality of the personal information you entrust to us. We evaluate these safeguards on an ongoing basis considering current technologies and business practices. We restrict unauthorized access by implementing appropriate access controls and procedures.
Despite these efforts, we can make no guarantees that your information may not be accessed, disclosed, altered or destroyed through a breach of any of our safeguards. Please notify us immediately if you become aware or suspect any misuse of your personal information.
How Long Do We Keep Your Information?
We retain your personal information only as long as necessary to provide you the Services or fulfill the purposes outlined in this policy, unless a longer retention period is permitted or required by law.
We will retain your transaction information and usage history to improve the Services and customize your experiences. We may keep information from closed accounts to comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our terms and take other actions permitted by law.
International Data Transfers
We are a global company and may store or process your information in other countries, including the United States. These countries may have data protection laws less stringent than your jurisdiction. When we transfer information internationally, we will protect your data as described in this policy and comply with applicable legal requirements providing adequate safeguards for the transfer of personal information.
Your Privacy Choices and Rights
We offer certain choices regarding how we use and disclose your information. You may contact us at any time to:
- Opt-out of direct marketing communications: Follow the instructions in any promotional message you receive to opt out of future marketing communications. You may also adjust your newsletter or email preferences after logging into your account.
- Access your information: You may request a copy of personal information we maintain about you by contacting us using the information below.
- Amend your information: You may request that we update or correct inaccuracies in your personal information by contacting us using the information below.
- Delete your information: In certain circumstances, you may request that we delete personal information we have collected from you by contacting us using the information below.
- Transfer your information: If we collected your personal information based on consent or performance of a contract, you have the right to request a machine-readable copy so it can be transferred for use across services.
- Complain: If you have any concerns about our use of your personal information, you can make a complaint to us using the contact information below or to your local data protection authority.
Additional Disclosures for California Residents
The California Consumer Privacy Act or “CCPA” requires us to provide California residents certain specific information about how we handle their personal information, whether collected online or offline. This includes:
Categories of Personal Information Collected: The table below summarizes the categories of personal information we collect about California residents in the preceding 12 months, including illustrative examples:
| Category | Examples |
|---|---|
| Identifiers | Name, address, phone number, online identifier, IP address |
| Device Information | Browser type, device type, operating system, settings |
| Internet Activity Data | Browsing history, search history, interactions with website, ads or content |
| Commercial Information | Purchases, order info, payment info, shopping preferences |
| Geolocation Data | Device location, IP location |
| Inferences | Preferences, characteristics, behavior, attitudes |
Sources of Information: We collect this information from you directly, as well as automatically through your use of our Services or from third party business partners.
Purposes for Using Information: As explained above, we collect, use and disclose personal information for a variety of business purposes including to provide our services, maintain your account, respond to inquiries, provide personalized advertising, detect security incidents, comply with legal obligations and for other purposes disclosed to you.
Sharing with Third Parties: As outlined above, we may share information with affiliates, service providers, law enforcement, regulators and others.
Your Privacy Rights: California residents have certain rights to their personal information, subject to limited exceptions. This includes the right to know what information we collect, access your data, delete your data and opt-out of sales of personal information. For more information on exercising your rights under the CCPA, please contact us.
Updates to Our Policy
We may change this Privacy Policy from time to time. Please take a look at the “Last Updated” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy. Your continued use of the Services after the revisions come into effect constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy regularly for any changes.
