Laura Ashley Peacock Wallpaper

Finding Your Perfect Statement Piece for Walls That Wow

When I first laid eyes on Laura Ashley’s Peacock Wallpaper in my friend’s dining room, I was immediately transported. The striking pattern, the rich colors, the way it transformed an ordinary space into something extraordinary—I knew I had to have it in my own home. That was three years ago, and since then, I’ve become something of an unofficial expert on this iconic wallpaper. After helping four friends install it in their homes and using it in three different rooms of my own house, I’ve learned everything there is to know about this stunning design statement.

If you’re considering adding some peacock majesty to your walls, you’ve come to the right place. This guide covers everything from where to buy it and how to install it properly to styling tips that will make your space sing. Let’s dive into the world of Laura Ashley’s most magnificent wallpaper creation.

The Allure of Feathers: Why Peacock Wallpaper Makes a Statement

Before we get into the nitty-gritty details, let’s talk about why this particular wallpaper has such staying power. The peacock design isn’t just another pretty pattern—it’s a statement about elegance, confidence, and timeless beauty. In interior design circles, peacock patterns represent luxury and opulence without being ostentatious. There’s something about those feathers that manages to be both classic and contemporary at once.

Laura Ashley’s interpretation of the peacock motif strikes that perfect balance between bold and sophisticated. Unlike some peacock designs that scream for attention, theirs maintains an air of refined elegance that can work in traditional and modern settings alike. The pattern has depth and movement that catches the eye without overwhelming it—a delicate balance that few wallpapers achieve.

I’ve found that guests in my home are invariably drawn to the walls adorned with this pattern. It’s a conversation starter that never fails to elicit compliments and questions about where I found such a beautiful design. That’s the magic of Laura Ashley’s peacock pattern—it makes an impression without trying too hard.

Where to Find Your Perfect Peacock: Purchasing Guide

When I decided to take the plunge and purchase my first roll of Laura Ashley Peacock Wallpaper, I was surprised by the number of options available. Here’s a comprehensive breakdown of where you can find this coveted wallpaper:

Official Laura Ashley Retail Outlets

The most direct source is, of course, Laura Ashley’s own retail stores. While their physical footprint has decreased in recent years, flagship stores in major cities still carry their wallpaper collections. The advantage of buying directly from Laura Ashley is the expertise of their staff, who can answer specific questions about installation and maintenance.

Department Stores

High-end department stores like John Lewis, Debenhams, and House of Fraser often carry Laura Ashley wallpapers. I found my first roll at John Lewis during a home décor sale, which saved me about 15% off the retail price. Department stores sometimes have room displays showing the wallpaper in situ, which can help you visualize how it might look in your own space.

Specialized Wallpaper Retailers

Stores that specialize in wallpaper and home décor, such as Wallpaper Direct, Designer Wallpapers, and World of Wallpaper, typically offer the full range of Laura Ashley wallpapers. These specialized retailers often have knowledgeable staff who can provide valuable advice about installation and complementary products.

Online Options

If you’re comfortable purchasing without seeing the wallpaper in person, online retailers offer convenience and often the best prices. The official Laura Ashley website, Amazon, Wayfair, and eBay all carry the Peacock Wallpaper. I’ve purchased from both the official website and Amazon with good experiences, though I always recommend ordering a sample first (more on that later).

Vintage and Discontinued Patterns

For those seeking discontinued colorways or vintage versions of the Peacock Wallpaper, specialty sites like Etsy, eBay, and Facebook Marketplace occasionally have listings. I found a rare gold-accented version from 2015 through a Facebook Marketplace seller who had leftover rolls from her own renovation.

Designer Discount Outlets

Don’t overlook designer outlet stores, which sometimes carry Laura Ashley products at reduced prices. These may be from previous seasons or slight overruns, but the quality remains the same. I’ve spotted the Peacock Wallpaper at outlets with discounts ranging from 20-40% off retail prices.

The Color Spectrum: Available Hues and How to Choose

One of the most frequent questions I get about Laura Ashley’s Peacock Wallpaper is, “What colors does it come in?” The pattern has been produced in several colorways over the years, each creating a distinctly different mood. Here’s a breakdown of the main color options currently available:

Midnight Blue/Teal

This is perhaps the most popular and enduring colorway, featuring deep blue and teal peacock feathers against a slightly lighter background. It’s dramatic without being dark, making it suitable for both large and small spaces. I used this version in my dining room, paired with cream-colored furnishings and gold accents, creating a space that feels both regal and inviting.

Sage Green/Gold

A more subtle option, the sage green background with gold and bronze feather accents creates a warm, earthy feel. This colorway works beautifully in spaces that receive plenty of natural light, as it shifts and glimmers throughout the day. My guest bedroom features this version, and visitors always comment on how calming yet interesting the space feels.

Charcoal/Silver

For a more contemporary look, the charcoal background with silver and gray feathers offers sophisticated drama. This colorway works particularly well in modern homes and can be paired with either warm or cool accent colors. A friend used this in her home office with blush pink accessories, creating a space that feels both powerful and feminine.

Cream/Gold

The most subtle of the options, featuring cream backgrounds with gold and bronze feather details. This is perfect for those who want the peacock motif without overwhelming a space. It works beautifully in bedrooms and living areas where a lighter touch is desired. I used this version in my hallway, where it adds interest without narrowing the space visually.

Limited Edition Colors

Over the years, Laura Ashley has released limited edition colorways, including a striking ruby red version and a delicate blush pink option. These can be harder to find but are worth seeking out if you’re looking for something truly unique. I once saw the ruby version in a boutique hotel bar, and it created an unforgettable ambiance.

Choosing Your Color

When selecting your colorway, consider not just your personal preference but also:

• The natural light in your room (darker colors need more light)
• Your existing furniture and fixtures
• The mood you want to create
• The size of your space (lighter colors expand, darker colors contract)
• The direction your room faces (north-facing rooms benefit from warmer tones)

I always recommend ordering samples of at least two colorways before making your final decision. Colors can look significantly different in your specific lighting conditions compared to showroom displays or online images.

The Investment: Understanding Pricing and Value

Let’s talk about the elephant in the room: Laura Ashley Peacock Wallpaper isn’t the cheapest option on the market. When I first started researching, I experienced some sticker shock. However, after using it in multiple rooms and seeing how it transforms spaces, I’ve come to understand its value proposition.

Current Price Points

As of my latest purchase in early 2025, the standard retail price ranges from $85 to $120 per roll, depending on the colorway and retailer. Limited edition or metallic-enhanced versions can command prices up to $150 per roll. Sales happen periodically, typically offering 15-25% discounts, with deeper discounts during major seasonal sales.

Value Considerations

While this may seem steep compared to budget wallpapers, several factors justify the investment:

1. Durability – After three years, my dining room wallpaper looks as vibrant as the day it was installed, with no fading or peeling, even in a high-traffic area.
2. Visual Impact – The design has depth and detail that cheaper wallpapers simply cannot match. The subtle metallic accents catch light in ways that create different effects throughout the day.
3. Timelessness – Unlike trendy patterns that quickly look dated, the peacock motif has historical significance and staying power, making it less likely you’ll want to replace it in a few years.
4. Brand Quality – Laura Ashley’s manufacturing standards ensure even pattern matching, consistent coloration, and appropriate thickness for easy installation.
5. Washability – The premium finish means it can be gently cleaned, extending its lifespan considerably compared to non-washable papers.

Cost-Saving Strategies

If you’re working with a budget but have your heart set on this wallpaper, consider these approaches:

• Feature Wall – Use the wallpaper on just one accent wall instead of the entire room.
• Small Spaces – Apply it in powder rooms or hallway alcoves where you’ll need fewer rolls.
• Sale Shopping – Time your purchase with seasonal sales or sign up for retailer newsletters to be notified of upcoming discounts.
• Alternative Uses – Frame a single piece as artwork or use it to line the back of a bookcase for a luxury look with minimal material.

Bringing It Home: The Installation Process

When it comes to installing Laura Ashley Peacock Wallpaper, you have two options: professional installation or DIY. Having done both, I can share insights on each approach.

Professional Installation

For my dining room, I hired a professional, which cost approximately $350 for the room (on top of the wallpaper cost). The advantages were significant:

• Pattern Matching – The peacock pattern requires precise alignment, and professionals have the experience to make this seamless.
• Time Efficiency – My entire dining room was completed in one day, whereas my DIY attempt in the guest room took an entire weekend.
• Professional Finish – The edges around windows, doors, and corners were perfectly executed.
• Peace of Mind – Given the investment in the wallpaper itself, professional installation provided insurance against costly mistakes.

DIY Installation

For my hallway and guest bedroom, I decided to install the wallpaper myself. Here’s what I learned:

Essential Tools

• Wallpaper paste – I recommend using the specific adhesive suggested by Laura Ashley, which provides the right consistency for this paper weight.
• Smoothing brush – A good quality brush makes a huge difference in eliminating bubbles.
• Sharp utility knife – Change blades frequently for clean cuts.
• Seam roller – Essential for creating invisible seams.
• Plumb line or laser level – Critical for ensuring your first strip is perfectly vertical.
• Paste table – A clean, flat surface for applying adhesive.
• Sponges and clean cloths – For wiping away excess paste.

Step-by-Step Process

1. Preparation – Ensure walls are clean, dry, and primed with an appropriate wallpaper primer.
2. Measuring and Cutting – Cut strips with extra length (about 4 inches) at top and bottom for trimming.
3. Paste Application – Apply evenly to the back of the paper, being careful not to oversaturate.
4. Booking – Fold the pasted paper onto itself (paste-to-paste) and allow it to rest for the manufacturer-recommended time (usually 5-10 minutes) to activate the adhesive properly.
5. Hanging – Start from a door or window and work your way around the room, using a plumb line to ensure the first strip is perfectly vertical.
6. Smoothing – Work from the center to the edges with your smoothing brush, removing air bubbles.
7. Pattern Matching – Take extra time to align the peacock feathers perfectly between strips.
8. Trimming – Use a sharp blade and straightedge to trim excess at ceiling and baseboard.
9. Seam Rolling – Gently roll seams after they’ve set for about 15 minutes.
10. Clean-up – Immediately wipe away any paste that gets on the surface with a damp, clean cloth.

Tips from My Experience

• Buy Extra – Always purchase one more roll than your calculations suggest you’ll need. Pattern matching creates more waste than you might expect.
• Patience Is Key – Rush and you’ll regret it. I spent nearly two hours on the first strip in my guest bedroom to ensure it was perfect, which made the rest of the installation much smoother.
• Light Matters – Install during daylight hours for the best visibility of patterns and paste residue.
• Acclimation – Bring the wallpaper into the room 24-48 hours before installation so it can adjust to the temperature and humidity.

Living with Luxury: Care and Maintenance

One of the most common questions I receive about my peacock walls is whether the wallpaper is practical for everyday life. The good news is that Laura Ashley Peacock Wallpaper is remarkably durable and washable, making it suitable for most living spaces when properly maintained.

Washability and Cleaning

The standard version of the Peacock Wallpaper features a light vinyl coating that allows for gentle cleaning. Here’s my tested cleaning routine:

1. Dust Regularly – Use a soft microfiber duster or the brush attachment on your vacuum cleaner to remove surface dust weekly.
2. Spot Cleaning – For small marks or smudges, use a slightly damp, clean white cloth with a tiny amount of mild soap (like diluted dish soap). Test in an inconspicuous area first.
3. Technique Matters – Always clean with gentle circular motions rather than scrubbing. Pat dry immediately with a clean cloth.
4. Avoid – Harsh chemicals, abrasive cleaners, and excessive moisture can damage the paper and affect the colors.

In my three years with the wallpaper, I’ve successfully removed everything from fingerprints to a splash of red wine without any lasting damage or color change.

Longevity and Fading

Based on my experience and conversations with other owners, Laura Ashley Peacock Wallpaper holds up remarkably well over time. In my south-facing dining room, which receives abundant natural light, I’ve observed no noticeable fading after three years.

To maximize longevity:

• Consider UV-filtering window treatments in rooms with direct sunlight
• Maintain consistent humidity levels (extreme dryness can cause seams to separate)
• Address any water leaks or dampness issues immediately

Bathroom and Kitchen Suitability

A frequent question is whether this wallpaper works in high-moisture areas. In my experience:

• Powder Rooms – Perfectly suitable, as these typically have less moisture than full bathrooms.
• Full Bathrooms – Can work if the room is well-ventilated and you apply an additional clear, water-resistant sealer designed for wallpaper. I used this approach in a friend’s bathroom with success.
• Kitchens – Works well except in splash zones directly behind sinks or stoves. Consider glass backsplashes in these areas while using the wallpaper elsewhere in the kitchen.

Designing Around Peacocks: Styling Your Space

The beauty of Laura Ashley Peacock Wallpaper is its versatility in design schemes. Over the years, I’ve experimented with different styling approaches in my own home and helped friends integrate it into various interior styles.

Furniture Pairings

The wallpaper’s intricate pattern means it pairs best with furniture that doesn’t compete for attention:

• Modern Minimalist – Clean-lined, simple furniture in neutral tones creates a striking contrast with the detailed pattern. In my dining room, I paired the midnight blue colorway with a sleek white table and simple upholstered chairs.
• Traditional – Dark wood furniture with simple detailing complements rather than competes. A friend paired the sage green version with her grandmother’s mahogany dining set to stunning effect.
• Mid-Century Modern – The organic shapes of mid-century pieces echo the curved lines of the feathers. Walnut wood tones work particularly well with all colorways.
• Contemporary – Glass, metal, and simple upholstered pieces in solid colors let the wallpaper remain the focal point.

Color Coordination

Each colorway opens up different possibilities for complementary colors:

• Midnight Blue/Teal – Works beautifully with cream, gold, brass, emerald green, and coral accents.
• Sage Green/Gold – Pairs well with terracotta, warm woods, cream, and soft blues.
• Charcoal/Silver – Complements blush pink, silver, white, and occasional pops of jewel tones.
• Cream/Gold – The most versatile, working with almost any accent color from bold primaries to subtle neutrals.

Window Treatments

Choosing the right curtains or blinds can enhance the wallpaper’s impact:

• Solid Colors – Pull a secondary color from the wallpaper pattern for a cohesive look. In my dining room, I chose curtains in a teal that exactly matches the secondary color in the feathers.
• Simple Patterns – If you prefer patterned window treatments, choose something with a much smaller scale than the peacock pattern—think pinstripes or tiny geometrics.
• Textures – Velvet curtains add luxurious depth that complements the richness of the pattern without competing.
• Roman Blinds – These work particularly well with the wallpaper, creating clean lines that frame the pattern rather than interrupting it.

Accessories and Art

With such a statement wallpaper, accessories require thoughtful selection:

• Mirrors – Strategically placed mirrors reflect the pattern, creating depth and amplifying natural light. I placed a large gold-framed mirror opposite the window in my dining room to double the visual impact.
• Artwork – Less is more. Choose one or two significant pieces rather than a gallery wall. Abstract pieces often work better than busy figurative art.
• Lighting – Sconces mounted directly on the wallpaper create beautiful shadow play across the pattern at night. For my hallway, I installed simple brass sconces that cast a warm glow on the cream/gold pattern.
• Plants – The natural forms of houseplants complement the organic pattern of the feathers. Monstera plants and peace lilies look particularly striking against the peacock backdrop.

Feature Wall vs. Full Room: Strategic Application

One of the most common questions I’m asked is whether to go all-in with peacock wallpaper on every wall or use it more sparingly as an accent. Having tried both approaches, I can offer some guidance.

Feature Wall Approach

Using the wallpaper on a single wall creates impact without overwhelming a space. This works particularly well:

• In smaller rooms where four walls of pattern might feel claustrophobic
• When you’re working with a limited budget
• In rooms with architectural features you want to highlight
• When you’re less committed to the pattern long-term

In my home office, I created a feature wall behind my desk using the charcoal/silver colorway. It provides an inspiring backdrop for video calls without dominating the entire space.

Full Room Application

Wrapping an entire room in peacock wallpaper creates an immersive, cohesive environment. This approach shines:

• In dining rooms, where the enveloping pattern creates atmosphere for entertaining
• In powder rooms, where dramatic design choices are expected and appreciated
• In bedrooms, where the surrounding pattern creates a cocooning effect
• When the room has high ceilings that can handle the visual weight

My dining room features the midnight blue/teal colorway on all four walls, creating a jewel-box effect that makes dinner parties feel magical.

Strategic Placement

Beyond these traditional applications, I’ve found creative ways to incorporate the wallpaper:

• Ceiling Only – In a friend’s nursery, we applied the cream/gold version to the ceiling only, creating a magical canopy effect while keeping the walls neutral.
• Alcoves and Niches – Using the wallpaper in built-in bookshelves or architectural recesses adds unexpected pops of pattern.
• Furniture Backing – I lined the back panel of a glass-fronted cabinet with the wallpaper, creating a stunning backdrop for displayed items.
• Framed Panels – Creating large framed panels of the wallpaper allows you to incorporate the pattern as art rather than permanent installation.

Eco-Conscious Considerations

As sustainability becomes increasingly important in home design, I’ve researched the environmental aspects of Laura Ashley Peacock Wallpaper extensively.

Environmental Credentials

Laura Ashley has made strides in improving the sustainability of their wallcoverings:

• Paper Sourcing – The base paper comes from FSC-certified forests, ensuring responsible forestry practices.
• Production Methods – Their manufacturing facilities have reduced water usage and energy consumption significantly over the past decade.
• VOC Levels – The wallpapers contain low levels of volatile organic compounds compared to industry standards, contributing to better indoor air quality.
• Packaging – Recent updates have reduced plastic packaging in favor of recyclable alternatives.

Longevity as Sustainability

One often overlooked aspect of sustainable décor is longevity. By choosing a timeless design that will remain stylish for many years, you reduce the environmental impact of frequent redecorating. The classic nature of the peacock pattern means it’s unlikely to look dated quickly, making it a more sustainable choice than trendy patterns with shorter visual lifespans.

End-of-Life Considerations

While no wallpaper is perfectly eco-friendly at disposal, there are responsible approaches:

• Removal – Using environmentally friendly wallpaper removers rather than harsh chemicals
• Repurposing – Salvaging undamaged sections for craft projects, drawer liners, or backing for picture frames
• Recycling – While vinyl-coated papers aren’t widely recyclable yet, the industry is evolving, and some specialized facilities can process them

Peacock Patterns in Contemporary Design

While the peacock motif has historical roots dating back centuries, it continues to find relevance in contemporary interior design. What makes Laura Ashley’s interpretation particularly successful is how it balances traditional elements with modern sensibilities.

Historical Context with Modern Appeal

The peacock has been a decorative motif since ancient times, featured prominently in Art Nouveau, Art Deco, and the Aesthetic Movement. Laura Ashley’s design references these historical precedents while updating the scale and coloration for contemporary homes.

In my own thoroughly modern apartment, the peacock wallpaper adds a layer of historical richness without feeling anachronistic. It’s this balance that makes it work across different architectural styles, from Victorian terraces to minimalist new builds.

Contemporary Styling Approaches

To ensure the pattern feels fresh rather than fusty:

• Mix Design Eras – Pair with furniture from different periods rather than creating a single-era theme room.
• Edit Accessories – Keep other elements in the room controlled and purposeful rather than cluttered.
• Incorporate Technology – Don’t shy away from modern necessities like mounted TVs or smart home devices—the contrast can be striking.
• Update Regularly – Refresh small accessories seasonally to keep the room feeling current while the wallpaper provides consistent backdrop.

Making the Decision: Samples and Visualization

Before committing to such a significant design element, thorough testing is essential. Here’s my approach to making a confident decision:

Ordering Samples

Laura Ashley offers sample services through their website and authorized retailers. For around $5-10 per sample, you’ll receive a piece large enough to get a true sense of the color and scale. I recommend:

• Ordering samples of at least two colorways you’re considering
• Requesting samples of any coordinating plain wallpapers if you’re planning a feature wall approach
• Checking if retailers offer refundable sample costs against final purchase (some do)

In-Home Testing

Once your samples arrive:

1. Tape them to the intended wall at eye level, not too close to windows or artificial lights.
2. Observe throughout the day to see how different lighting conditions affect the appearance.
3. View from different angles and distances, including from adjoining rooms.
4. Place furniture samples or swatches against the wallpaper to test coordination.
5. Leave them up for at least 48 hours to ensure you don’t tire of the pattern quickly.

Visualization Tools

Several retailers offer visualization tools that allow you to upload photos of your room and digitally “apply” the wallpaper. While not perfectly accurate for color, these tools help with understanding scale and overall effect. The Laura Ashley website offers this feature, as do several third-party decorating apps.

From Purchase to Perfection: Project Timeline

For those planning a peacock wallpaper project, here’s a realistic timeline based on my experiences:

Research Phase (1-2 Weeks)

• Explore colorways and retailers
• Order and evaluate samples
• Make final selection

Preparation Phase (1 Week)

• Calculate required quantity (add 10% for pattern matching)
• Purchase wallpaper and supplies
• Schedule professional installation or block DIY time
• Prepare walls (repair, clean, prime)

Installation Phase

• Professional installation: Typically 1 day for an average room
• DIY installation: 2-3 days for first-timers, including drying time

Styling Phase (Ongoing)

• Allow 1-2 weeks after installation to live with the paper before making final accessory decisions
• Introduce key furniture pieces first, then layer in smaller accessories

The Final Verdict: Why I Don’t Regret My Peacock Passion

After living with Laura Ashley Peacock Wallpaper in multiple rooms for several years, I can confidently say it was worth the investment. Here’s why:

1. Enduring Appeal – Unlike other design choices I’ve made, I haven’t tired of the pattern. It continues to delight me daily.
2. Versatility – As my furniture and accessories have evolved, the wallpaper has adapted beautifully to changing styles.
3. Conversation Starter – The wallpaper invariably draws compliments and questions from visitors, becoming a signature element of my home.
4. Mood Enhancement – The rich pattern creates a sense of warmth and personality that plain walls simply cannot match.
5. Quality Affirmation – The paper has maintained its appearance through years of daily life, validating the initial investment.

If you’re considering taking the plunge, I hope this guide has provided the information you need to make a confident decision. Whether you opt for a bold full-room application or a subtle accent, Laura Ashley’s Peacock Wallpaper offers a timeless way to express your personal style while creating a space that feels both historic and thoroughly contemporary.

Remember, your home should tell your story—and few design elements speak as eloquently as these magnificent feathered patterns adorning your walls. Happy decorating!