Laura Ashley Towels

Transform Your Bathroom into a Sanctuary of Comfort and Style

I still remember the first time I wrapped myself in a Laura Ashley towel after a long, hot shower. The plush cotton against my skin felt like a warm embrace, and I knew instantly that I’d never go back to ordinary towels again. That was five years ago, and since then, I’ve become something of a Laura Ashley towel enthusiast (my husband would call it an obsession, but what does he know?).

After countless hours researching, purchasing, and living with these luxurious bathroom essentials, I’m excited to share everything I’ve learned about finding the perfect Laura Ashley towels to elevate your daily routine into a spa-like experience. Whether you’re a first-time buyer or looking to expand your collection, this comprehensive guide will help you navigate the world of Laura Ashley towels with confidence.

The Laura Ashley Towel Experience: What Makes Them Special

Before diving into the specifics, let’s talk about what sets Laura Ashley towels apart. Founded in 1953, Laura Ashley has built a reputation for quality home goods that combine traditional elegance with contemporary designs. Their towels are no exception, offering that perfect balance of functionality and aesthetics that can transform an ordinary bathroom into a stylish sanctuary.

I’ve tried dozens of towel brands over the years, from budget options to high-end luxury labels, and Laura Ashley consistently stands out for three key reasons: exceptional craftsmanship, thoughtful design, and remarkable durability. These aren’t just towels; they’re an investment in your daily comfort and your home’s style.

Material Matters: The Cotton Question

One of the most common questions I receive from friends and family when I’m raving about my Laura Ashley collection is whether these towels are 100% cotton. The answer is a resounding yes! Laura Ashley prides itself on using premium 100% cotton in their towel collections, which is essential for that perfect combination of softness and absorbency.

But not all cotton is created equal. Laura Ashley primarily uses two types of cotton in their towel lines:

Egyptian Cotton: The Gold Standard

The luxury collections feature Egyptian cotton, renowned for its extra-long fibers that create incredibly soft, durable, and absorbent towels. The first time I used an Egyptian cotton Laura Ashley bath sheet, I was amazed at how quickly it wicked away moisture while feeling gentle against my skin. These are the towels you’ll find in high-end hotels and spas, and having them at home feels like an everyday indulgence.

Turkish Cotton: Balanced Performance

Some Laura Ashley collections utilize Turkish cotton, which offers excellent absorbency with a slightly quicker drying time than Egyptian cotton. These towels tend to be a bit more lightweight while still providing that plush feel we all crave. I find my Turkish cotton Laura Ashley towels perfect for the guest bathroom, where quick-drying functionality between uses is particularly valuable.

What I appreciate most about Laura Ashley’s approach to materials is their commitment to quality across all price points. Even their more affordable collections use high-grade cotton that maintains softness and performance through years of use.

The Texture Experience: Softness and Absorbency

Let’s talk about what really matters when you step out of the shower: how does the towel feel, and how well does it dry you? After all, even the most beautiful towel is useless if it doesn’t perform its basic function.

I can confidently say that Laura Ashley towels excel in both softness and absorbency. The first thing you’ll notice when you touch one is the plush, cushiony feel against your fingertips. This isn’t that fake softness that disappears after the first wash—it’s a genuine, lasting quality that comes from superior cotton and meticulous manufacturing.

As for absorbency, I’ve found that Laura Ashley towels strike that perfect balance that can be elusive in the towel world. Some ultra-plush towels look luxurious but push water around rather than absorbing it. Conversely, some highly absorbent towels can feel thin and scratchy. Laura Ashley has mastered the art of creating towels that quickly wick moisture while maintaining that sumptuous feel against your skin.

What’s particularly impressive is how these towels improve with use. While many towels lose their appeal after a few months, my oldest Laura Ashley towels (going on five years now) have developed a lovely, lived-in softness while retaining their absorbency. They’ve become like old friends—reliable, comfortable, and always there when you need them.

Size Options: Finding Your Perfect Fit

When it comes to towels, size definitely matters. Laura Ashley understands this and offers a comprehensive range of sizes to suit every need and preference. Here’s a breakdown of what you’ll find:

Washcloths (13″ × 13″)

These small squares are perfect for facial cleansing or as elegant accessories around your bathroom. I keep a stack of them near my sink for removing makeup and applying toners.

Hand Towels (16″ × 30″)

The standard size for hand-drying, these are essential for every bathroom. I’ve found Laura Ashley hand towels to be slightly more generously sized than many competitors, which makes them more functional and visually substantial when hanging.

Bath Towels (27″ × 52″)

The classic everyday bath towel size, perfect for regular use. This is the standard size most people are familiar with, and Laura Ashley executes it beautifully with the perfect weight and dimensions.

Bath Sheets (35″ × 60″)

This is where Laura Ashley truly shines. Their bath sheets are generously sized for complete coverage and that wrapped-in-luxury feeling. As someone who’s 5’9″, I appreciate the extra coverage these provide compared to standard bath towels. Once you go bath sheet, it’s hard to go back!

Oversized Bath Sheets (40″ × 70″)

Yes, Laura Ashley does offer oversized options for those who crave maximum coverage and luxury. These are perfect for taller individuals or anyone who enjoys that complete spa-like wrapping experience. My husband, who stands at 6’3″, was overjoyed when I introduced these into our home.

What I’ve found particularly useful is mixing and matching sizes within the same collection. I typically use bath sheets for myself, standard bath towels for guests, and keep plenty of hand towels and washcloths in rotation. This variety ensures you have the right tool for every job while maintaining a cohesive look.

The Color Palette: Beyond Basic White

While crisp white towels have their place, one of Laura Ashley’s strengths is their thoughtful color palette that allows you to express your personal style. Their collections typically include:

Timeless Neutrals

Soft ivories, warm beiges, sophisticated grays, and classic whites form the backbone of Laura Ashley’s color offerings. These versatile options work with virtually any bathroom decor and create a sense of calm tranquility.

Soft Pastels

Delicate blush pinks, powder blues, mint greens, and lavender hues offer a subtle pop of color while maintaining an elegant, understated aesthetic. These are perfect if you want to introduce color without overwhelming your space.

Rich Jewel Tones

Deep teals, navy blues, emerald greens, and burgundies provide dramatic options for making a statement. I’ve found these particularly effective in bathrooms with neutral tiles and fixtures, where the towels can serve as the primary color element.

Seasonal Specials

Laura Ashley often releases limited edition colors that reflect current trends or seasonal themes. I’ve collected several of these over the years, from a gorgeous autumn-inspired burnt orange to a refreshing summer aqua.

What I particularly appreciate about Laura Ashley’s approach to color is the thoughtful coordination between collections. Even as new lines are introduced, they tend to complement existing colors, making it easy to integrate new purchases with your established collection. This has allowed me to gradually build my collection over time without creating a mismatched look.

The colors also maintain their vibrancy impressively well with proper care. I have a set of deep teal towels that look almost as rich today as they did when I purchased them three years ago, despite regular use and washing.

Patterns and Designs: From Subtle to Statement

While some towel brands stick to solid colors, Laura Ashley offers a delightful range of patterns and designs that can elevate your bathroom’s aesthetic. Their design approach tends to fall into several categories:

Textured Solids

Many collections feature subtle woven patterns or jacquard designs that add visual interest while maintaining a sophisticated, cohesive look. These might include delicate borders, small geometric patterns, or textural variations that catch the light beautifully.

Floral Motifs

True to the brand’s heritage, Laura Ashley offers timeless floral patterns that range from delicate, small-scale designs to bold botanical statements. These can add a touch of classic English country charm to any bathroom.

Contemporary Geometrics

For more modern spaces, their geometric patterns offer clean lines and fresh appeal. I’ve found these particularly effective in creating a bridge between traditional and contemporary bathroom designs.

Embroidered Accents

Some premium collections feature elegant embroidered details that add a touch of luxury. These special touches elevate everyday bathing into something that feels more ceremonial and indulgent.

What works particularly well is combining patterned and solid towels within the same color family. I often use solid bath sheets for daily use, with patterned hand towels and washcloths as accents. This creates a layered, designed look without overwhelming the space.

The patterns are applied with the same attention to quality as everything else. The designs are woven in rather than printed on, ensuring they maintain their integrity through countless washes and uses.

Durability and Longevity: An Investment That Lasts

Let’s be honest—quality towels aren’t cheap, and Laura Ashley towels sit firmly in the premium category. But as with most things in life, you get what you pay for, and these towels prove to be a worthy investment over time.

I’ve found that with proper care, Laura Ashley towels maintain their quality for years, long after cheaper alternatives have become thin, scratchy shadows of their former selves. The tight weave and high-quality cotton resist fraying, thinning, and that dreaded stiff feeling that inferior towels develop.

What impresses me most is how they stand up to regular use. My most-used sets are laundered weekly, and after years of this treatment, they still look and feel remarkably good. The edges remain intact, the loops haven’t pulled, and while they’ve softened over time, they haven’t lost their essential structure and performance.

This longevity actually makes them more economical in the long run. Instead of replacing budget towels every year or so when they become unpleasantly thin or rough, your Laura Ashley collection will continue to serve you beautifully for many years, making the higher initial investment a smart financial choice over time.

Care and Maintenance: Keeping the Luxury Alive

To get the most from your Laura Ashley towels, proper care is essential. Fortunately, it’s not complicated, just consistent. Here’s my tried-and-true routine for maintaining these premium towels:

Washing Guidelines

• Always wash new towels before first use to remove any manufacturing residues and to activate their absorbency.
• Use warm (not hot) water and mild detergent.
• Avoid fabric softeners, which create a coating that reduces absorbency over time.
• Instead of softener, add 1/2 cup of white vinegar to the rinse cycle occasionally to remove soap buildup and restore softness.
• Wash similar colors together, especially during the first few washes when some minimal color transfer might occur.

Drying Best Practices

• Shake towels out before placing them in the dryer to maintain their fluffy texture.
• Dry on medium heat—high heat can damage the fibers and reduce longevity.
• Remove promptly from the dryer and fold or hang immediately to minimize wrinkles.
• Occasionally air-drying in the sun can help naturally brighten white towels and remove lingering odors.

Dealing with Specific Issues

• For stubborn stains, I’ve had success with a paste of baking soda and water applied directly to the spot before washing.
• If towels develop a musty smell, wash them with 1 cup of baking soda added to the detergent, followed by a vinegar rinse.
• To revive towels that have become less absorbent over time, wash them with hot water (just occasionally) and no detergent, just 1 cup of white vinegar.

With this simple care routine, I’ve managed to keep my Laura Ashley towels looking and performing beautifully year after year. The small effort pays off in extended towel life and maintained luxury.

Environmental Considerations: Sustainability and Ethics

As consumers become increasingly conscious of the environmental impact of their purchases, it’s worth addressing how Laura Ashley towels measure up in terms of sustainability and ethical production.

While Laura Ashley isn’t primarily marketed as an eco-brand, they have made strides toward more responsible manufacturing in recent years. Their cotton is increasingly sourced from sustainable farms, and their production facilities have implemented water-saving technologies and reduced chemical usage.

What particularly appeals to me is the durability factor—by creating products that last for years rather than months, Laura Ashley reduces the overall environmental impact of towel consumption. Fast fashion and disposable home goods create tremendous waste, so investing in quality items that stand the test of time is an environmentally responsible choice in itself.

For those with sensitive skin or environmental concerns, Laura Ashley offers OEKO-TEX certified collections, ensuring the products are free from harmful substances and have been manufactured in environmentally friendly facilities. I’ve found these particularly gentle on my occasionally sensitive skin, with none of the irritation I’ve experienced with some other brands.

Where to Buy: Finding Authentic Laura Ashley Towels

With the popularity of the brand, it’s important to ensure you’re purchasing genuine Laura Ashley products. Here are the most reliable sources I’ve found:

Official Laura Ashley Stores and Website

Purchasing directly from Laura Ashley ensures authenticity and often provides access to the full range of current collections. Their website frequently offers exclusive online-only designs and sets that you won’t find elsewhere.

Department Stores

High-end department stores like Nordstrom, Bloomingdale’s, and Macy’s carry select Laura Ashley collections. The advantage here is the ability to feel the towels in person before purchasing, which I find invaluable when assessing texture and weight.

Home Goods Specialty Retailers

Stores like Bed Bath & Beyond, Wayfair, and home-focused boutiques often stock Laura Ashley towels. These can be good sources for discontinued colors at reduced prices.

Online Marketplaces

While Amazon and similar marketplaces sell Laura Ashley products, exercise caution and verify that the seller is authorized to ensure you’re getting authentic merchandise. I always check seller ratings and reviews carefully when purchasing through these channels.

Outlet Stores

Laura Ashley outlet locations offer significant discounts on past-season colors and patterns. If you’re flexible about specific designs, this can be an excellent way to build your collection at a lower price point.

Wherever you choose to shop, I recommend joining mailing lists for alerts about sales and promotions. Laura Ashley typically has seasonal sales where you can save 20-30% on regular prices, making it an ideal time to invest in these premium towels.

Price Points: What to Expect and Budget Planning

Let’s talk frankly about cost, as this is a significant consideration for most people. Laura Ashley towels are positioned as premium products, and their pricing reflects this quality positioning. Here’s what you can generally expect to pay (though prices may vary by retailer and over time):

Standard Collection (Entry Level)

• Washcloths: $8-12 each
• Hand Towels: $14-18 each
• Bath Towels: $25-30 each
• Bath Sheets: $35-45 each

Premium Collections (Egyptian Cotton/Luxury Lines)

• Washcloths: $12-15 each
• Hand Towels: $18-25 each
• Bath Towels: $30-40 each
• Bath Sheets: $45-60 each
• Oversized Bath Sheets: $60-75 each

Sets and Bundles

• Basic 6-Piece Sets (2 washcloths, 2 hand towels, 2 bath towels): $75-120
• Luxury 6-Piece Sets: $120-180
• Complete Collections (multiple pieces with matching bath mats): $150-300

While these prices are certainly higher than budget brands, I’ve found several strategies to build a Laura Ashley collection without breaking the bank:

1. Start with essential pieces and expand gradually.
2. Watch for seasonal sales, which typically offer 20-30% discounts.
3. Consider open-stock purchasing rather than sets if you only need specific sizes.
4. Look for past-season colors at outlet stores or during clearance events.
5. Register for Laura Ashley towels as wedding or housewarming gifts.

I view my Laura Ashley towels as an investment in daily comfort and home aesthetics. When I calculate the cost per use over their lifespan, the value becomes apparent—we use our towels every single day, making the pennies-per-use cost quite reasonable for the luxury experience they provide.

Complementary Products: Creating a Cohesive Bathroom

One of the strengths of the Laura Ashley brand is their comprehensive bathroom collections that allow you to create a fully coordinated space. Beyond towels, consider these complementary items:

Bath Mats and Rugs

Laura Ashley offers matching bath mats in coordinating colors and designs. I’ve found their mats to be exceptionally absorbent and durable, with the same quality construction as their towels. The standard sizes fit most bathrooms perfectly, and many collections include both rectangular and contour mats for around the toilet.

Shower Curtains

For a truly coordinated look, Laura Ashley shower curtains often complement their towel collections. While not every towel line has a direct match, their design aesthetic ensures harmonious pairings between different collections.

Bathroom Accessories

From soap dispensers to toothbrush holders, Laura Ashley offers ceramic and resin accessories that coordinate with their textile collections. These small touches help create a cohesive, designed bathroom environment.

Robes and Slippers

For the ultimate spa-like experience, consider Laura Ashley’s bath robes in matching fabrics and colors. Pairing a plush robe with your luxury towels elevates your daily routine to a truly indulgent ritual.

I’ve found that you don’t need to match everything perfectly—in fact, a thoughtfully curated mix can create more visual interest. In my master bathroom, I’ve paired solid navy Laura Ashley towels with a subtly patterned shower curtain from their complementary collection and added white ceramic accessories for a clean, classic look.

Special Considerations: Personalization and Unique Needs

Beyond the standard offerings, Laura Ashley provides several options for customization and special requirements:

Personalization and Monogramming

Many Laura Ashley retailers offer monogramming services for an additional fee. I had our master bath set monogrammed with our initials, which adds a lovely bespoke touch and also helps family members keep their towels straight! Standard monogramming usually costs between $5-10 per item.

Sensitive Skin Considerations

For those with skin sensitivities or allergies, Laura Ashley’s OEKO-TEX certified collections provide peace of mind. These towels are manufactured without harmful chemicals and tend to be gentler on reactive skin. I’ve found the undyed natural cotton options particularly suitable for sensitive skin.

Children’s Options

While Laura Ashley is primarily known for adult bath linens, they do offer some delightful children’s collections with playful patterns and softer, lighter-weight cotton that’s perfect for little ones. My niece adores her Laura Ashley butterfly towel set, which is both adorable and practical.

Guest Room Planning

When outfitting guest bathrooms, I recommend selecting slightly more durable, easy-care options in versatile colors. Laura Ashley’s mid-range collections strike an excellent balance between luxury and practicality for spaces that see intermittent but important use.

The Verdict: Are Laura Ashley Towels Worth It?

After years of using Laura Ashley towels in my own home and recommending them to countless friends and family members, I can confidently say that finding the perfect Laura Ashley towels to elevate your daily routine into a spa-like experience is an investment worth making.

What sets these towels apart isn’t just their immediate luxury—though wrapping yourself in a plush Laura Ashley bath sheet after a shower is indeed a daily pleasure. It’s their remarkable durability and consistent performance over years of use that truly justifies the premium price point. When I calculate how many cheaper towels I would have purchased and discarded in the same timeframe, the value proposition becomes crystal clear.

Beyond the practical considerations, there’s something deeply satisfying about surrounding yourself with quality items in the spaces where you begin and end each day. Your bathroom is an intimate space where you prepare to face the world and later wash away the day’s stresses. The tactile pleasure of excellent towels contributes significantly to this daily ritual.

I’ve come to see my Laura Ashley towels not as an extravagance but as an essential element of a well-designed home and a mindful lifestyle. They represent a small luxury that delivers disproportionate joy through daily use—exactly the kind of investment that enhances quality of life in a sustainable, lasting way.

Whether you’re furnishing your first home, upgrading your existing bathroom, or looking for a meaningful gift, Laura Ashley towels offer that rare combination of beauty, functionality, and longevity that makes them worthy of your consideration. Start with a few key pieces in colors you love, care for them properly, and I’m confident you’ll become as enthusiastic about these exceptional towels as I have become over the years.

Your daily bathing routine deserves this small but significant upgrade. After all, the best luxuries aren’t the ones we save for special occasions, but the ones that elevate our everyday experiences, one plush, absorbent embrace at a time.