There are few wallpaper designs in the modern home décor market that manage to bridge the gap between timeless heritage and contemporary living quite like Laura Ashley Josette Wallpaper. With its rich damask motifs, ornate chandelier illustrations, and romantic rose bouquet patterns, the Josette collection has firmly cemented itself as one of the most recognizable — and beloved — wallpaper ranges available today. Whether you are embarking on a full room renovation or simply looking to breathe new life into a tired accent wall, the Laura Ashley Josette wallpaper offers an unparalleled combination of beauty, practicality, and lasting quality that few competing designs can match.
The Josette pattern was first introduced as a classic damask by the iconic British home and lifestyle brand Laura Ashley, whose reputation for creating signature prints and timeless designs has spanned decades. Manufactured by Graham & Brown, one of the world’s most respected wallpaper producers, the Josette range reflects both the visual sophistication of classic French country interiors and the ease-of-use demands of today’s practical homeowner. Available across a wide spectrum of colorways — from bold metallic silver and rich amethyst to soft duck egg and neutral linen — the Josette collection provides extraordinary design flexibility regardless of your interior style or color palette.
This comprehensive guide is designed to give you everything you need to know about Laura Ashley Josette Wallpaper: from the most popular product variants and their standout features, to installation best practices, room-by-room application advice, and care and maintenance tips. If you have been on the fence about committing to a wallpaper project, by the end of this article you will have both the knowledge and the confidence to transform your space with one of home décor’s most enduring classics.
The Five Most Popular Laura Ashley Josette Wallpaper Variants
The Josette collection spans an impressive range of colorways, each bringing a unique character to the same iconic pattern. Below are the five most popular variants that homeowners, interior designers, and home improvement enthusiasts are reaching for right now.
- Laura Ashley Josette Metallic Silver Wallpaper — For those who want to make a bold, glamorous statement, the Metallic Silver variant is the standout choice in the Josette lineup. This wallpaper features the signature French-inspired damask design rendered in sparkly silver metallic tones, giving any room an immediate sense of luxury and drama. The reflective quality of the metallic finish makes it especially striking in spaces that benefit from light play, such as dining rooms or master bedrooms. Manufactured on a non-woven paper base, it measures 396 inches long by 20.5 inches wide, covering 56 square feet per roll. Available at major retailers including Amazon. Price range: Varies by retailer; typically $80–$140 per roll.
- Laura Ashley Josette Linen Wallpaper — If your aesthetic leans more toward relaxed elegance and understated sophistication, the Linen colorway is an excellent pick. This variant presents the Josette damask in soft cream and white tones with a matte finish, making it ideal for cottage-style bedrooms, sitting rooms, and nurseries. It carries a straight match pattern with a 25.2-inch pattern repeat and is rated an impressive 4.9 out of 5 stars based on verified purchaser reviews at The Home Depot. The non-woven construction means it won’t shrink or expand over time, ensuring a smooth, professional-looking install every single time. Price range: $80–$100 per roll (currently discounted at The Home Depot).
- Laura Ashley Josette White and Dove Grey Wallpaper — A perennial favorite for homeowners who want a refined, neutral backdrop that works with virtually any furnishing scheme, this variant pairs crisp white with soft dove grey in the classic Josette damask format. It has earned a strong 4.6 out of 5 stars rating from verified buyers at Target, where it is sold and shipped through Graham & Brown. Its versatility makes it a go-to choice for living rooms, hallways, and home offices where the wallpaper needs to complement rather than dominate. Price range: Typically comparable to other Josette variants; check Target for current pricing.
- Laura Ashley Josette Pink Wallpaper — The Pink colorway brings warmth, femininity, and a sense of playful romance to the Josette design. This variant is particularly popular for girls’ bedrooms, dressing rooms, and powder rooms, where its cheerful tone adds personality without overwhelming the senses. Available at Kohl’s, it shares the same high-quality non-woven paper construction as all Josette variants, featuring a smooth, untextured finish and a wipe-clean surface. Its dimensions mirror the rest of the range at 396 inches high by 20.5 inches wide. Price range: $118.99–$139.99 per roll (pricing as listed at Kohl’s, with promotional codes available).
- Laura Ashley Josette Duck Egg Wallpaper — The Duck Egg variant has become a signature choice for homeowners who love the cool, calming tones of coastal and Scandinavian-inspired interiors. The pale teal-meets-blue duck egg color gives this version of the Josette damask a serene, airy quality that works beautifully in bathrooms, spare bedrooms, and reading nooks. It shares the same technical specifications as the rest of the Josette range and is available across multiple major retailers, including Amazon and The Home Depot. Price range: Typically $80–$140 per roll depending on retailer and availability.
The Design Heritage Behind the Josette Pattern
Understanding the story behind a design often deepens your appreciation for it — and in the case of Laura Ashley Josette Wallpaper, that story is particularly rich. The Josette pattern draws its inspiration from the grandeur of French country interiors, a design tradition characterized by ornate symmetry, lush botanical motifs, and an appreciation for elegant craftsmanship. The pattern incorporates two of the most enduring symbols of refined interior décor: the chandelier, evoking ballrooms and drawing rooms of a bygone era, and the rose bouquet, a classic symbol of romance and natural beauty.
Laura Ashley as a brand has always been committed to designs that feel both timeless and wearable in modern living spaces, and Josette exemplifies this philosophy. What sets the Josette collection apart from other damask wallpapers on the market is not merely its visual elegance, but its capacity to feel simultaneously traditional and contemporary. Whether rendered in a bold metallic silver or a quiet cream linen, the Josette pattern adapts itself to the room rather than imposing upon it — a quality that interior designers consistently cite as a hallmark of truly great wallpaper design.
Key Features and Technical Specifications
Before committing to any wallpaper purchase, understanding the technical specifications is essential for a successful installation and long-term satisfaction. Here is what every homeowner should know about Laura Ashley Josette Wallpaper’s core features.
Non-Woven Paper Construction is the most important structural feature of the Josette range. Non-woven wallpaper is made from a blend of natural and synthetic fibers rather than pure paper, giving it significant advantages over traditional wallpaper. Most notably, non-woven wallpaper will not shrink or expand when paste is applied, which dramatically reduces the chances of bubbling, misalignment, or seam separation during and after installation. This makes it an ideal choice for both experienced decorators and first-time DIY wallpaper enthusiasts.
The Josette range uses a “Paste the Wall” application method, which means you apply wallpaper paste directly to the wall surface rather than to the back of the wallpaper itself. This approach is faster, cleaner, and far less physically demanding than traditional paste-the-paper methods, since there is no need for a decorating table, lengthy soaking times, or pre-cutting strips in advance. It is a feature that Laura Ashley highlights as a key advantage across their entire wallpaper collection.
Each roll covers 56 square feet with dimensions of approximately 396 inches long by 20.5 inches wide — equivalent to a double roll, which provides excellent value per purchase and minimizes the number of seams in a finished room. The straight match pattern with a repeat distance of 25.2 inches ensures that aligning the pattern at seams is straightforward, though as with any repeat pattern, you should account for pattern matching when calculating how many rolls you need for your project.
The non-pasted installation type (meaning the wallpaper does not come pre-glued) gives you greater control over the adhesive you use, allowing you to select a paste that is appropriate for your specific wall surface. All variants feature a smooth, untextured finish, which lends itself particularly well to rooms where a clean, polished look is the priority. The surface is also spongeable, meaning any paste that gets onto the face of the wallpaper during hanging can be gently wiped away with a damp cloth while still wet.
When it comes to removal, the Josette wallpaper is classified as strippable, meaning it can be removed in full strips without the need for soaking or scoring the surface — a significant advantage when it eventually comes time to redecorate.
Choosing the Right Colorway for Your Space
One of the most practical considerations when selecting your Josette variant is how the chosen colorway will interact with the existing light levels, furnishings, and function of the room.
Dark or north-facing rooms benefit enormously from lighter colorways such as Linen, White and Dove Grey, or Off-White and Midnight. The lighter ground colors reflect available light and prevent the space from feeling closed-in or heavy. Conversely, south- or east-facing rooms that already enjoy an abundance of natural light can carry the deeper, more dramatic tones — Amethyst, Midnight, or Metallic Silver — without feeling oppressive.
For open-plan living spaces, the neutral Linen and Dove Grey variants offer a cohesive backdrop that will work harmoniously with a variety of furniture styles and accent colors. If you are designing a feature wall in a bedroom or dining room rather than papering all four walls, bolder choices like Metallic Silver or Amethyst will deliver maximum visual impact without overwhelming the room.
The Duck Egg variant, with its cool blue-green tone, pairs beautifully with natural wood furniture, linen upholstery, and botanical houseplants — making it a strong choice for rooms designed around a connection to the natural world. The Pink variant, by contrast, works particularly well alongside white-painted furniture, gilded mirrors, and soft furnishings in blush, ivory, or warm gold tones.
Step-by-Step Installation Guide
Installing Laura Ashley Josette Wallpaper using the Paste the Wall method is a rewarding DIY project that most homeowners with basic decorating experience can complete successfully. Here is a practical overview of the process.
Prepare your walls thoroughly before beginning. Walls should be clean, dry, and free from loose paint, grease, or dust. Fill any cracks or holes with filler and sand smooth once dried. If your walls have never been wallpapered before, apply a coat of size (a diluted wallpaper paste) to seal the surface and ensure an even absorption rate — this step is especially important on fresh plaster.
Measure and mark a vertical plumb line on your wall before you begin. This ensures your first strip hangs perfectly straight, which is the foundation for every subsequent strip. Use a spirit level and pencil to mark this line accurately.
Mix your wallpaper paste according to the manufacturer’s instructions, ensuring it reaches the right consistency — too thick and it will be difficult to spread; too thin and the wallpaper may not bond properly. Apply the paste evenly to a wall section slightly wider than your wallpaper strip using a wide pasting brush or roller.
Cut your first strip to the correct length, allowing for a few inches of excess at both the top and bottom for trimming. Carefully align the edge of the strip with your plumb line and smooth it onto the pasted wall surface using a wallpaper smoother or soft brush, working from the center outward to eliminate air bubbles. Pattern matching at seams is critical — take your time aligning the 25.2-inch repeat before pressing each new strip firmly into place.
Use a sharp trimming knife and metal straight edge to trim the excess at the ceiling and skirting board. Wipe away any excess paste from the wallpaper surface immediately with a clean, damp sponge.
Room-by-Room Application Advice
Living rooms and dining rooms are natural homes for the Josette pattern. The damask motif adds formality and sophistication to communal spaces, and the range of available colorways means you can dial the drama up or down depending on your overall design brief. Metallic Silver and Amethyst are particularly popular in dining rooms where evening lighting will enhance the reflective and rich tonal qualities of the pattern.
Bedrooms are where the Josette collection truly shines. The romance of the chandelier and rose bouquet motifs creates a bedroom atmosphere that feels intimate and luxurious, while the matte finish options (such as Linen and Dove Grey) ensure the room remains restful rather than visually stimulating. A full four-wall application in the master bedroom, paired with complementary soft furnishings, delivers a hotel-suite-quality finish.
Hallways and staircases benefit enormously from wallpaper because they are transitional spaces that set the tone for the rest of the home. The Josette pattern in a neutral colorway creates a welcoming, elegant first impression without demanding the full decorating investment of a larger room.
Bathrooms are also suitable for the Josette range. According to verified customer feedback, the wallpaper’s paste-the-wall application provides a strong, reliable bond even in slightly humid bathroom environments. Choosing a lighter colorway and ensuring adequate ventilation in the room will maximize the wallpaper’s longevity in this setting.
Care and Maintenance
One of the practical advantages of Laura Ashley Josette Wallpaper is its straightforward maintenance. The spongeable surface means that most everyday marks — light fingerprints, minor splashes, or surface dust — can be addressed quickly and easily with a soft, damp cloth. Always use gentle, circular motions and avoid saturating the wallpaper with water, particularly at seams. Avoid abrasive cleaning agents, harsh chemicals, or steam cleaning, as these can damage the paper and affect the integrity of the adhesive bond at seams.
To preserve the appearance of your wallpaper long-term, ensure rooms are adequately ventilated to prevent excessive humidity. Direct, prolonged sunlight can cause fading over time, particularly in darker colorways — window treatments such as voile curtains or blinds can mitigate this effectively.
How to Calculate How Many Rolls You Need
Because each Josette roll covers 56 square feet, calculating your requirements is relatively straightforward. Start by measuring the total wall area of the room (height multiplied by width of each wall section, excluding doors and windows). Divide the total square footage by 56 to arrive at the minimum number of rolls required.
However, it is critical to add an overage allowance of at least 10–15% to account for pattern matching at seams (the 25.2-inch straight repeat means some wastage is unavoidable), trimming at ceilings and skirting boards, and any errors during installation. Experienced decorators recommend ordering all rolls at once from the same production batch — as one verified customer review at The Home Depot noted, ordering rolls from separate batches at different times can result in subtle color inconsistencies that are noticeable once hung side by side. This is a common characteristic of batch-produced wallpaper and is not unique to the Josette range.
Where to Buy Laura Ashley Josette Wallpaper
Laura Ashley Josette Wallpaper is widely available across several major US retailers, giving buyers flexibility in terms of pricing, shipping options, and return policies. The Home Depot stocks multiple colorways including the Linen variant at competitive pricing, with a generous 90-day return window that provides reassurance for larger renovation projects. Amazon carries the Metallic Silver variant through its marketplace, offering the convenience of Prime shipping and a 30-day free return policy. Kohl’s stocks the Pink colorway at a regular price of $139.99 with promotional discount codes available for cardholders. Target carries the White and Dove Grey variant, shipped directly from Graham & Brown, with its own easy return process.
Final Thoughts
Laura Ashley Josette Wallpaper is far more than just a decorative product — it is an investment in the character and atmosphere of your home. Its combination of timeless damask elegance, practical non-woven construction, and wide color versatility makes it one of the most well-rounded wallpaper collections available at any price point. Whether you are drawn to the glamour of the Metallic Silver, the quiet sophistication of the Linen, or the soothing calm of the Duck Egg, the Josette range has a colorway that will elevate your space and stand the test of time.
By taking the time to properly prepare your walls, select the right colorway for your lighting conditions, calculate your roll requirements accurately, and follow the Paste the Wall installation method, you will achieve results that look and feel professionally done — at a fraction of the cost of hiring a decorator. Few home improvement projects deliver such an immediate and dramatic transformation for the investment involved. The Laura Ashley Josette Wallpaper is, quite simply, one of the smartest choices you can make for your walls.
